Spark and Sync
Spark and Sync are two campaigns with opposing views. In an increasingly AI-centered world, artificial intelligence is finding new ways to incorporate itself into our lives. One instance of this is with online dating. A growing group of people are finding that artificial intelligence can be a better partner than real people, while others are raising concerns about these relationships. Whether or not you are pro-AI or anti-Ai, it is hard to ignore these changes in our world. Spark and Sync aim to address these changes in their own way and use them to propel their brand, message, and beliefs.
Sync
As artificial intelligence becomes more intelligent, we begin to find new ways to incorporate it into our lives. Finding romance with AI companions is a new trend that is stirring controversy. With the looming loneliness epidemic, a digital romantic partner that will talk about anything with enthusiasm to you becomes ever more appealing to people.
Spark
With the rise of artificial intelligence, online dating has become increasingly more difficult. In an age of AI, how do you tell if you’re talking to a real person? Spark is a dating app which is dedicated to ensuring that every user’s experience is real. With high end AI detectors, the app quickly removes fake accounts, writing, and images. Spark understands the value of real human connections and its “Date Real People (Not Tools)” campaign drives home this message. With Spark, you can filter out the tools and get to the real deal.
